The Best WordPress SEO Theme
My name is David Law, AKA SEO Dave 
and the developer of the Stallion WordPress SEO theme.
I’ve been studying search engine optimization for over a decade and offered SEO services for about 9 years. For about 5 years I’ve developed WordPress SEO themes and AdSense themes, culminating in the awesome Stallion WordPress SEO theme.
Website - WordPress SEO
Stallion SEO Theme Layout Options » On the Stallion Layout Options page you have a lot of options for removing and moving...
Stallion Theme Colours, Banners and Header Image » On the Stallion Colour Options page you have settings related to the 24 Stallion colour schemes...
Stallion WordPress AdSense Theme » Stallion WordPress Theme AdSense Setup – Updated for Stallion 7.1.1 Log into your sites WordPress Dashboard...
Stallion WordPress Theme Promotion » The Stallion WordPress Theme Promotion Options page has settings related to promoting your site through custom...
Massive Passive Profits Autoblog Plugin » The WordPress autoblog plugin that puts your sites content on steroids, generate massive websites easily and earn passive profits.
Stallion WordPress SEO Posts Widget » The Stallion WordPress SEO Posts Widget is by far the best WordPress SEO Widget you’ll ever...
Stallion All In One SEO WordPress Plugin » Stallion All In One SEO Plugin new Stallion SEO Theme feature as of Stallion 7.1 The...
Duplicate Content and Canonical URLs » WordPress has the potential to mess up your websites SEO by generating archive pages (home archives,...
Stallion Theme Featured Slideshow » The Stallion Featured Post Slideshow was introduced in Stallion 6.1 and allows Stallion theme users to...
WPRobot 3 Autoblog Plugin » New feature added to the Stallion 6.1 update, WPRobot 3 Autoblog Plugin Stallion SEO Features. Do...
4 responses to WordPress SEO Theme Developer : David Law – SEO Dave
Price drop on theme
I see you dropped your price to 40 USD. I hope this increases demand even more, as we need your talent creating such a great theme and updating it. It really is the best SEO theme on the web hands down.
Sorry I have not posted as much on your site as I had to get a job temporary as we had some moving expenses to the USA.
Stallion Theme Sales
Theme sales have taken a nose dive, looks like there’s not a big market for WordPress SEO Themes that cost a reasonable amount of money, so dropped Stallion to $40 see if it makes any difference (so far nope).
Been particularly disappointed with Clickbank affiliate sales, with the amount of affiliate sales might as well have not bothered and sold using PayPal (has lower fees). Glad I don’t rely on the revenue from selling themes, I’d go very hungry
David
WordPress SEO Theme Developer : David Law – SEO Dave
A/B multivariate testing to improve your conversion - Like a scientist
My friends who bought your theme love the SEO and the customer support.
However when people who I show your website to, land on the page, they are disoriented and lose interest.
I highly recommend A/B multivariate testing (Google has this functionality) to improve conversion rates.
Determine your baseline conversion rate now. Then do multivariate testing until the cows come home.
Double or triple it. Google has this functionality built in.
Think about the average consumer. They like websites like www.potterybarn.com to dazzle them with images and they want their website to look like this. Imagination is where the purchase is made. Make it tempting to their imagination.
Be a WP super hero with imagination.
They want to impress their friends.
I am sure if your homepage looked like that, on one of your tests it would convert much much higher.
People want
1) a website with a lot of traffic (your theme is great for that).
2) a website that their friends say ‘cool’ it looks great.
I tend to think 2 is more important to the average guy in the purchase choice.
So you need to make it more sexy, so people look at your site and say, I want a website like this.
You are an SEO genius but you need to make it more tempting.
Try the A/B testing and make it more like Potterybarn or something sexy tempting. I have off lines I can share with you. What do you think?
WordPress SEO Theme Developer : David Law – SEO Dave
Visual as the selling point
I think your forte is you are a techy. But if you could just take this to the next level in terms of design, I think people would go wow.
Remember Aristotle’s classic modes of persuasion were ethos, pathos and logos. I think Pathos is the most powerful for most people.
Another example of a Pottery Barn type website might be florida-golf.org. As soon as you land on the page you want to explore it.
I do not know if it is the best website. But I think if people are thinking of a website for themselves they would be proud of a website that was so visual. They would buy that theme, show their friends.
Just some ideas. I am someone that likes more textual websites, however, new guys buying themes and just learning about the web and empire building I think are drawn to visual themes. This is know your target market.
I get this when I am on elance. Guys always say say I want a website that looks like this (insert any graphically oriented website). I show them bloggy or text based websites with good SEO and they are not as impressed.
So based on my experiences on elance, visual really appeal to new guys. That is what sells.
WordPress SEO Theme Developer : David Law – SEO Dave
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