The code is located in the file

/stallion-seo-theme/plugins/social-network.php

on line 11.

Not looked into what you want to achieve, so don’t have a code snippet, should be easy to find the code from Facebook.

David

As I see your promotion part in the facebook, I want to change its layout from “standard” to “button_count” which is quite short in length. But I don’t where I can change it, please guide !!!

Thank you so much

Got the concept described in the earlier comment working with the Stallion Category with Icons Widget.

Not fully coded yet, but have working code, in Stallion 7.2 there will be new options under the Posts >> Categories menu where like with the Stallion All In One SEO Keyphrases you can add multiple related keyphrases to a post/page you’ll be able to add multiple category keyphrases.

The keyphrases when added will be used by the Stallion Category with Icons Widget and possibly other parts of Stallion, the codes a little tricky, not figured it all out yet: might even be able to add an extra text form to add some content in the middle of the category archives so the categories could have some text at the top (WordPress core category description) and some in the middle or bottom.

Will work as follows, create a category or edit a category and add a few related keyphrases something like this:

Category Title – Search Engine Optimization
Category Keyphrase 1 – SEO Optimization
Category Keyphrase 2 – SEO Articles
Not decided on the number of phrases yet, unlikely to go above 4 (same as Stallion All In One SEO Keyphrases).

The Stallion Category with Icons Widget will output different anchor text and alt text (the image icon associated with the category link includes an alt attribute). It’s not fully coded yet, so not decided how exactly to use it but could be on

The home page the anchor text is Category Title, alt text Category Keyphrase 1
Categories the anchor text is Keyphrase 2, alt text Category Title
Posts the anchor text is Keyphrase 1, alt text Keyphrase 2
Pages the anchor text is Keyphrase 2, alt text Keyphrase 1

Just writing this down indicates I’m going to need at least 4 keyphrases (min original category title and 3 keyphrases) to be able to make the anchor and alt text unique over the different page types.

This will really mash up the anchor text and alt text of the internal links to categories which will significantly lower the duplicate anchor text footprint of internal links. Since the Google Panda updates are looking closer at the anchor text of links this should help make links to categories less duplicate and more natural allowing for more incoming backlinks to categories with the preferred keyphrase(s). Basically if every internal link has the same anchor/alt text you ideally need to mix up your incoming links anchor text more than we had to a year ago. This Stallion SEO feature will reduce the number of identical anchor/alt text internal links which might just help with how the Google Panda updates work when the algo looks at all links to a page (internal and external sources).

Although this concept is already possible with the Stallion SEO Posts Widget by creating several copies of the same widget and setting the keyphrases different for each widget and setting each widget to be hidden/load on certain pages I’m going to see if I can add this option into the widget as well (Stallion users should already be using the Stallion SEO Posts widget at least twice on every site) so we can add a widget once and Stallion automatically mixes the anchor text and alt text used because most users wouldn’t have this level of SEO understanding to create two identical widgets as described above. I’m using this feature on this site with the Stallion Popular Articles widget (created from a Stallion SEO Posts widget), check the three categories sections of this site and note the thumbnail set and the alt/anchor text of one of the categories is different to the other two. I’ve made two Popular Posts widgets and have them shown on different pages, half the site loads one, other half the other, one set uses a money thumbnail set and Stallion All In One keyphrase 1 and 2 and the other a business thumbnail set and All In One Title Tag and Stallion All In One keyphrase 3. Pain to manage though, want to make it easier.

David

** Already possible with current Stallion features and manually creating widgets to replace categories etc… and use the show.hide widgets on sets of pages feature. But doing it manually isn’t any fun

On your categories idea you’ve touched on a slightly SEO greyhat technique I’ve considered, but it’s a bit too risky sitewide and definitely too much for a WordPress SEO Theme others are using (OK for me if I was willing to take the risk, but not adding it to a theme).

Let me explain. Whatever you do to/for your site always ask yourself could I explain what I’ve done to a reasonable person (a Google manual reviewer) and convince them I’m not gaming Google?

Look at the Stallion All In One SEO Keyphrases etc… that replaces the posts title being repeated over and over again on an SEO’d theme. how Stallion used to be (and is by default) repeats the post title all over the template, this clearly indicates to Google the title of a post is very important, please use for ranking purposes and it’s not caused issues on quality content sites (nothing wrong with this SEO wise).

If you use the All In One SEO Keyphrases many of the instances of the post title are replaced by what if you use the keyphrases correctly will be related SERPs to the post title. Generally you wouldn’t have a post called “Anchor Text SEO Optimization” and name one of the Stallion All In One SEO keyphrases “Disney Porn”, you might go with “SEO of Anchor Text”, “Anchor Text SEO”, “How to SEO Anchor Text” which are likely to be phrases/keywords also used in the content of the article.

I’d have no problem explaining to a reasonable person why I’d want to use those phrases this way. I can argue by mixing up the anchor text of different links etc… visitors might see something they are interested in via one of the phrases, but not in another, maybe “How to SEO Anchor Text” in a section of the article they are looking for, but just reading “Anchor Text SEO Optimization” for all the links isn’t enough to peak their interest. Even Google search doe this now, if the algorithm thinks a header is a better title it will be shown on SERPs. Also if I were manually creating these links etc… rather than having Stallion generate them I wouldn’t naturally use the exact same text every time, so I’m trying to mimic how I’d naturally link to my content if every page was a single HTML page not trying to game Google.

Now add randomness to the equation, why not randomly select the All In One SEO Keyphrases on each page load and why not increase the number of keyphrases to 20 or 30, so every time a user (including searching engine spider) visits a page it’s changed, not for their benefit, but to randomly change the anchor text so Google doesn’t always see the same anchor text. Try explaining this to a reasonable manual Google reviewer

Could you explain why the categories linked to change on each page load and the anchor text of the categories change as well? That’s why I wouldn’t do this, too SEO risky. In reality there’s not that much difference, but the intention is different.

Many years ago I setup a little script on some sites that would randomly load X number of links from a database of links, had around 100 links in the database. Added this to a lot of Amazon thin affiliate sites and it meant I had tens of thousands of pages with randomly generated links to my sites, wasn’t a good idea in hindsight and I would have had problems explaining what that isn’t SEO greyhat Now I manually add links to sites, more work, but far safer.

Also randomly changing anchor text means Google will change your SERPs for both the pages the links are on and to. The Stallion WordPress SEO widget can generate a random posts widget and I use it, I can strongly argue this is for non-SEO reasons (slightly damaging SEO wise because the backlinks aren’t stable).

What I’d like to do is something similar to your idea, but no randomness. Basically have say three titles for a Category and have by default title 1 is used on home and all archives, title 2 on posts and pages and title 3 on everything else. Would also try to use the phrases within the category archives as well. Easy to say, hard to code

If I could add this concept (which is an extension of the Stallion All In One Keyphrases) to the home page link, categories, tags, blogroll links etc… it would reduce the number of each instance of a particular anchor text usage. This is thinking out loud stage, not sure if it’s possible yet. really want to add something for the blogroll, don’t like all those sitewide links and adding links on a page by page basis is a lot of work.

David

It is almost like a socratic form of content generation where the questions and probing by visitors pulls out a deeper level of ideas I would not have seen with my own internal dialogue.

Maybe this is too SEOy but would have a category widget that rotates page links or has a list of alink (remember that old plugin) type keywords it could randomly choose anchor text, so all anchor text is not the same?

So if you have 20 categories. The widget would display 3 categories for each page and it would rotate the 3 chosen for different pages, with your home page displaying all. This way the pages are unique and but PR or google juice is spread out.

The anchor text or category titles could be based an a keyword list. So if your category was ‘WordPress SEO theme settings’ You could input (WP SEO setup, WordPress search engine optimization tutorial, WP set up for Stallion to optimize ranking) Or something like that. If there is different anchor text maybe it would help.

Why am I thinking this way?

Some, but not all my sites have decreased in traffic with each google algorithm update. I am trying to look at why this might be so and a common denominator many people say is simple too template looking. I personally think the onsite factors are pretty good. They can be improved but has more to do with how Google treats links.

I think, Sergey Brin said before these updates something to the effect he wanted to get back to the way google started ranking quality sites (for me that translates to links (votes)) and Matt Cutts in a recent video said links are still before social factors, maybe way in the future it will change, So I am thinking links but the way google sees links. Varried anchor text with a natural feel might help.

1,000 page WordPress blog, 25 categories, no tags, no monthly archives: that’s a setup I’ll have on some of my sites.

My usual setup is to have a sitewide category widget, recent posts widget, popular posts widget and recent comments widget.

Categories widget is mainly for indexing/passing PR reasons, without them deeper content is too many clicks away from the home page (where most PR flows through).

Recent Posts links change regularly, even on my sites where no new content is added I use a plugin (one of my plugins I’ve not got around to releasing) that randomly redates posts to today’s date (recent posts links are always changing). Having sitewide recent posts widget on a site with regular new content means that new content is going to be found quickly by search engines (you can’t assume your home page where the recent posts are linked will be visited daily), with any time sensitive content this is a must use widget.

Popular Posts widget (which is usually based on number of comments) is both for SEO reasons (you want your popular content to have more links, keep it popular) and so your visitors can easily find your interesting content, keep them on the site longer.

Recent comments mainly for visitors, keep them interested.

All the above has value and costs, the main value is more links to content, categories for example with a sitewide widget are passing a decent chunk of link benefit through the categories which gets to the posts (the important content). Without that stable PR flowing from every page of the site to the categories and into the posts where does the bulk of the PR to those posts come from?

Without categories or another sitewide source of link benefit to spread the benefit some posts are going to miss out on links, even with categories if your categories are multiple pages older content misses out: the 1,000 post example if spread over 30 categories it’s 33 posts per category, with the standard 10 posts per category each is three to four levels deep, the post on pages 3 and 4 aren’t going to get much link benefit.

Remember every link from a page gains a fair share of the link benefit from that page (not the site), if all you have is a sitemap with 1,000 links that’s practically no link benefit, sitemaps are pretty much worthless SEO wise because on large sites the link benefit passed is practically none and on small sites a sitemap isn’t needed anyway. When you understand how Googlebot works you can see having a page with 1,000 links as the only source of guaranteed links is not a good idea as the only guaranteed source of finding the 1,000 pages: Googlebot hits a page and randomly follows links, it doesn’t find a page with 1,000 links and spiders them one by one, it’s like a rat running randomly through a maze (the entire Internet) and each time it hits a page with links (junctions) it randomly follows one. A page with two links 50% chance a particular link will be followed, 1,000 links 0.1% a link will be followed. It’s why I don’t use sitemaps, my sitemap are the categories.

The above is dealing with PR flow, making sure an entire site can be easily spidered, the extreme conclusion of the above is let’s forget about categories and sitemaps and links to every post of a site on every page, lets have 1,000 links on every post!

Which then brings us to the SEO cost of links from a page. Anchor text from a page is more important than body text, if you want to go for maximum SEO a page will ONLY have links from the page using relevant anchor text. A page about Chicken Recipes should only have links with anchor text using Chicken Recipes and derivative SERPs (chicken, recipes, recipe, cooking, poultry….) so when Google indexed the page it screams this page is definitely about chicken recipes

We now have two competing and important SEO factors, we want all content on a site well linked and we want all links from a page to have relevant anchor text.

My compromise is to try to limit the instances of non relevant anchor text to a minimum while making sure everything is linked.

If you have lots of spare time (I don’t) manually edit your posts to link to relevant posts on the site, if you have a page about chicken recipes edit the content and link from within the content to other pages on your site and other sites you own that’s about chicken and recipes derivative SERPs. Don’t have much spare time automate it with plugins like the Stallion Related Posts WordPress SEO Plugin from WordPress SEO Plugins and it will try to link to relevant content automatically for you.

With a large site you could break your categories widget into small more relevant sets for specific types of content. Manually create a text widget with say 5 categories that are highly relevant to one another and only use that text widget on those 5 categories (Stallion feature to limit widgets to specific categories/pages). With a large site and a lot of categories you could significantly reduce the number of category links sitewide, with my 30 category example broken into 5 category sets that’s 25 links removed from each page. This would still be enough for each post to be indexed etc… but significantly reduce the number of categories.

I’ve done something similar at Free Recipes which has over 132,000 posts over hundreds of categories, couldn’t have hundreds of categories on every post so limited it to the top level categories (27 of them) only: site search shows 230,000 pages indexed, so it’s working on the indexing front.

David

In contrast removing as many redundant links each page looks more unique, which is a good think.

Page rank could be distributed with either a site map (two clicks) or inter post links that have the category link in them.

On your average CMS site these elements tend to be identical sitewide.

Header
Sidebars
Footer

Google will of course take this into account, the algorithm won’t be programmed to see every page has basically the same header, sidebar and footer so that’s a duplicate content penalty, that would result in 90% of the Internet being considered duplicate!

Having duplicate elements on a page isn’t an issue per se, however a carefully crafted website not built on a CMS can have a different header, sidebar and footer for every page. For a decade I’ve know the best way to build a site is one page at a time using HTML, BUT who has the time to build a 500 page site this way with having to link every page together in a meaningful way and incorporating interesting features like comments is almost impossible! Hence using a CMS and pushing it to it’s limits.

What I’m, trying to achieve from WordPress via Stallion is the power of a CMS with the options available of creating a site using single HTML pages and it’s not easy.

I’m currently looking for ways to change the widgets so they aren’t all the same sitewide. Stallion already includes the ability to enable/disable widgets on a page by page or category basis, but it’s not automated like I’ve achieved with the Stallion All In One Related Keyword Phrases. I’d like to be able to select say three alternative titles for Categories and set Stallion to use one of those phrases for different page types.

Example

Category Title – “Search Engine Optimization” used on the widget links of Category sections
Related Keyword Phrase 1 – “Search Engine Optimisation” used on the widget links of the Super Comments pages
Related Keyword Phrase 2 – “SEO Optimization” used on the Home Page, Tags and Dated archives sections
Related Keyword Phrase 3 – “SEO Tips” used on the Category link from Posts and the widget links of Pages

This is the same concept as the All In One Phrases and would make the sidebar widgets more unique, it would still be reused content, but where the anchor text of all Category links is currently identical sitewide this would mix it up a bit.

Same concept for Tags, Blogrolls, footer links to home etc…. and you can imagine how much more unique a site could be with a small number.

That’s just given me an idea for making the Stallion All In One SEO Keyphrases and the Stallion SEO Posts Widget even better, should be able to add a mashup option where for a Stallion SEO Posts widget will use the different All In One SEO Keyphrases based on the type of page loaded: currently it’s good because the anchor text and alt text of the SEO Posts Widgets can be different to the posts titles, but they are still all the same sitewide, this option would mix it up sitewide (that will be a cool feature ).

Must have spent 3 hours this weekend browsing though plugins and code snippits looking for code I could use as a starting point for a new blogroll widget that would add a meta box to posts and pages edit screen where multiple blogroll links could be added. I don’t like the sitewide nature of the default Blogroll, I want page by page control so I can add relevant blogroll links. Planning to finally convert my Classic Literature sites to WordPress and want a feature like this since the site currently has that feature (the pages are basically static HTML – really old site). Didn’t find anything close to useful! I did add the Single Posts Widget in the last update that could be used for this, but would be adding fully formed links rather than a nice add a URL here and anchor text there etc… which is far more user friendly.

On domain mapping, I’m not adding domain mapping to Stallion, there’s already a working plugin called WordPress MU Domain Mapping http://wordpress.org/extend/plugins/wordpress-mu-domain-mapping/ which I’ve recently figured out how to use. What I will be doing is making sure nothing breaks in Stallion while using it since I plan to move most of my sites over to a handful of mapped WordPress installs.

David

For example, the two points made here are subtle but powerful.

If:
1)You use the single post special widget and make it robust and meaningful and
2) The keyword variance in the theme such as the four options you have added
Then:
Each post becomes more unique, and less boiler-plate and hence more useful for the end-user. Maybe not a Panda slayer but it can not hurt from a user standpoint.
Else:
You could be ‘just another WordPress blog’ out there that Google does not see as anything special.

It’s pure genius. A simple but powerful tool to leverage onsite factors to differentiate your WP blog from the pack.

If people knew how important this is for SEO they would be using it. I do not know any other theme out there that uses something like this.

Also the good news is your theme is being updated at an exponential rate, in contrast with others WP SEO themes, which add incremental increases in functionality, whilst, you are adding exponential. For example, like the above mentioned domain mapping.

Welcome to my world Mark

I have the same problem, I know how good Stallion is SEO wise, it was designed for my use initially not for selling per se and no other WordPress theme, WordPress plugin or combination even scratches the surface of how good Stallion is.

I’ve neglected my website network recently (barely added any new content, been so busy developing Stallion features), now Stallion 7.1.1 is live and I’ve figured out WordPress Domain Mapping (ability to run multiple WordPress sites on multiple domains under one WordPress install) I’m building new sites: if I build 50 new sites before the New Year I’ll be happy (created 2 this week).

Built a ‘new’ (deleted a links directory that wasn’t working and reused the domain) site about Flowering Plants and for a person who understands SEO like I do they’d see how great Stallion is from this site.

I’m using the Stallion All In One SEO Plugin (built into Stallion) and I’m only using the All In One SEO “Title Tag” and the Related Keyphrase 1″ (not using Keyphrase 2, 3 or 4 mainly because trying to build sites quickly and not researching derivative SERPs yet).

This is a good example post Scarlet Pimpernel Plant.

Original WordPress Title : Scarlet Pimpernel Plant
Stallion All In One SEO Title Tag : Scarlet Pimpernel
Stallion All In One SEO Related Keyphrase 1 : Scarlet Pimpernel Flower
Stallion All In One SEO Related Keyphrase 2 : Not Used
Stallion All In One SEO Related Keyphrase 3 : Not Used
Stallion All In One SEO Related Keyphrase 4 : Not Used
Stallion All In One SEO Meta Description Tag : Not Used

If I wasn’t creating lots of sites with lots of content I’d also use the other settings above, but I’m going minimal SEO (I added 150 posts to this site in a day).

The above phrases are automatically used by Stallion throughout the site, on the Red Flowering Plants Category archive for example the Original WordPress Title is used for the main link to the post, the alt text for the Stallion Thumbnail Image, the Stallion All In One SEO Title is used for the Continue Reading anchor text.

I have two Stallion SEO Posts widgets (this is an awesome must use widget) on the right sidebar, the Popular Articles and Recent Articles Widget. I have the Popular version using the Stallion All In One SEO Title set for the links anchor text and the alt text for the thumbnail image the Original WordPress Title. I have the Recent version using the Stallion All In One SEO Related Keyphrase 1 set for the links anchor text and the alt text for the thumbnail image the Original WordPress Title. I can change what’s used with a few clicks of the mouse.

This is just a taste of what’s going on with this site working with just a few Stallion features (if it starts to do well, I should add more custom SEO). No other WordPress theme or theme/plugin combination can achieve the above and with Google looking at the anchor text of links to a page more closely now this is a must use set of features: all other WordPress themes use the Original WordPress Title of a post as the anchor text for links etc… (unless they use really bad anchor text like “Read More” which is anti-SEO).

Stallion is the only WordPress theme that can mix up the anchor text and alt text of internal links to posts and this should help with the latest Google algo changes long term. Think about it, Google indexed your entire site and you’ve named your posts with the best keyword phrase you could think of for that post (“Scarlet Pimpernel Plant” for example) and Google finds every internal link that uses keyword rich text uses the same phrase (Scarlet Pimpernel Plant). You’ve been working for years on backlinks from other websites and most of them use the title of the post (Scarlet Pimpernel Plant) as the anchor text.

Google is trying with it’s algorithm to rank sites like a human would, if every link to a page uses the same anchor text (Scarlet Pimpernel Plant) it’s obvious they aren’t being added by people who think the content is worth linking to. If you were linking to a post you might use a derivative phrase like “See The Pimpernel Flowers”, or just “Scarlet Pimpernel” or even just “Pretty Flowers” Google is looking for patterns that indicate the links aren’t natural (and Google is getting better at determining natural/unnatural links) and the latest version of Stallion take this into account onsite and a little off site, when your content is scraped it’s going to use the derivative anchor text for the links back. Oooh, that just gave me an idea, the CopyFeed plugin I recommend, I should link it in to randomly use the Stallion keyphrases etc… for the anchor text on RSS feeds so when a site is scraped the anchor text is random.

The problem is how do you convey this level of very easy to use SEO to your average WordPress user who still thinks meta keyword tags (that are COMPLETELY ignored by Google) are the be all and end all of SEO, and even those that do understand SEO to some degree think all you need is a plugin like All In One SEO or Yoast WordPress SEO (they pretty much only change the title tag and that’s it!) the above Stallion feature though a very complex SEO concept is really easy to use in practice: name your posts with SEO in mind and generate up to 5 derivative titles that will be used automatically by Stallion to mash up the anchor/alt text of internal links.

I bet most Stallion users haven’t clicked on to the power of using the Stallion All In One SEO Related Keyphrases yet.

Anyway, like you Mark I’m stuck on how to better promote Stallion, I’d have to educate all WordPress users about SEO so they understand what they are missing out on by not using Stallion.

David