The Stallion WordPress Theme Promotion Options page has settings related to promoting your site through custom ads and services like Twitter, Facebook, Google+, Flickr, Google, Bing and Yahoo webmaster tools.
Social Network Promotions
Currently there are three promotion buttons, Google+, Facebook and Twitter. Settings include turn all buttons on/off, turn individual button on/off, show buttons on posts and pages or posts, pages and archives, add your Twitter username so when your visitors Tweet your posts they link to your Twitter account on their Tweets.
For those interested in SEO the buttons are served using javascript which means they are SEO neutral.
Flickr Widget
Turn the Flickr Widget on or off. When turned on you’ll find a widget under Appearance >> Widgets where you can add your Flickr account and show up to ten of your Flickr images.
For those interested in SEO the widget is served using javascript which means it’s SEO neutral.
Advertising
Stallion Theme Custom Ad Widgets, 125px by 125px Ad Widget on/off
When on this adds an options page under the Stallion menu called “125px Ad Settings”. Under this options page you will find a form for adding up to 20 banner ads.
Each ad has the following settings:
Image URL: Add a URL to an image like “http://www.stallion-theme.com/stallion-125-125.jpg”. Leaving this setting blank while adding other settings for an ad will use the “Advertise on this Site” image, this can be used to link to a page where you sell ads.
URL: Add a URL to where the AD goes like “http://www.stallion-theme.com/”
Alt: This is the hoverover text (alt text) like “Stallion SEO Theme”. This setting has SEO value, if it’s a banner link to one of your sites add some relevant keywords to help it rank better in Google.
Cloak Ad: If you add Y to this box (leave blank to not cloak) the banner ad will be cloaked using the Stallion Link Cloaking script which is set on the “Stallion >> SEO Advanced” options page. For the cloaking to work the setting “Cloak Affiliate Links ON” must be ticked.
When a banner ad is cloaked it will use the code described at Stallion Theme Cloak Affiliate Links Tutorial. Don’t worry, it’s all automated, just add your settings and Stallion does the cloaking.
Set the Width and Height of your images, depending on the Stallion Layout you are using (under Stallion >> Layout Options) will determine the image sizes that will work well for your site. For example if you are using one of the 300px wide Right/Left sidebar layouts a 125px by 125px banner ads works well on the main sidebars, you get two ads side by side (as you see on the right menu of this site, see the 4 Stallion banner ads). For other sidebar layouts wider banner ads may work better. If you are selling ads a lot of ad buyers use the 125px by 125px banner ads.
The number of ads sets how many ads to show at a time. If you want all ads to show at once add the number of ads you’ve created or select a number below the ads added to have those ads selected randomly. For example if you add 10 ads and select 6 ads, 6 of the 10 ads will be randomly selected with each page load.
The positioning of the ads is random.
Under “Appearance >> Widgets” you’ll find the “125px by 125px Ads” widget, add it to one of your widget areas.
Custom Ad Widget
Turning the Custom Ad Widget on activates the “Stallion Custom Ad Widget” under “Appearance >> Widgets”. The Custom Ad Widgets settings are contained within the widgets menu.
Add a Stallion Custom Ad Widget to one of your sidebars and add the relevant settings.
You have two choices, an ad built in parts or an entire ad code pasted in the box. to build an ad, add these settings.
Optional Title Heading: A heading for the widget (can leave blank just for the banner ad).
Banner/Image URL: URL of the image, for example http://www.stallion-theme.com/wp-content/themes/stallion-seo-theme/stallion-cbaf/stallion-300-250.gif
Ads Link URL: Where you want the ad to go when clicked, for example http://www.stallion-theme.com/stallion-seo-ad-theme-clickbank-affiliate-program
Alt Text (HoverOver Image Text): the alt text used (has SEO value), for example “WordPress SEO Clickbank Affiliate”.
Select an alignment (left, right or center) and if you want the ad to use the Stallion Link Cloaking (see instructions for the 125px by 125px Ad Widget tutorial above for how this works).
You can see a Stallion Custom Ad Widget in action on the right menu, it’s the large Stallion banner ad linking to the Stallion Clickbank affiliate program using the example settings above.
This widget can also be used for pasting fully formed ads, paste the entire code of an ad as provided by an ad network etc…
You can add multiple Stallion Custom Ad Widgets allowing you to add custom banner ads to a number of widget areas.
Google Analytics
Turn Google Analytics ON/OFF and add your Google Analytics UA Code plus sub-Domain Tracking if required.
Webmaster Tools
Verify your site with
Google Site Verification
Bing Site Verification
Yahoo Site Verification
Website - WordPress SEO
44 responses to Stallion Theme Promotion
Links and varied anchor text, keyword variance with widgets and categories
Agreed. I enjoy replying to comments and it generates a lot of traffic for me if well written, and even if not, on long-term keywords, with the use of your theme.
It is almost like a socratic form of content generation where the questions and probing by visitors pulls out a deeper level of ideas I would not have seen with my own internal dialogue.
Maybe this is too SEOy but would have a category widget that rotates page links or has a list of alink (remember that old plugin) type keywords it could randomly choose anchor text, so all anchor text is not the same?
So if you have 20 categories. The widget would display 3 categories for each page and it would rotate the 3 chosen for different pages, with your home page displaying all. This way the pages are unique and but PR or google juice is spread out.
The anchor text or category titles could be based an a keyword list. So if your category was ‘WordPress SEO theme settings’ You could input (WP SEO setup, WordPress search engine optimization tutorial, WP set up for Stallion to optimize ranking) Or something like that. If there is different anchor text maybe it would help.
Why am I thinking this way?
Some, but not all my sites have decreased in traffic with each google algorithm update. I am trying to look at why this might be so and a common denominator many people say is simple too template looking. I personally think the onsite factors are pretty good. They can be improved but has more to do with how Google treats links.
I think, Sergey Brin said before these updates something to the effect he wanted to get back to the way google started ranking quality sites (for me that translates to links (votes)) and Matt Cutts in a recent video said links are still before social factors, maybe way in the future it will change, So I am thinking links but the way google sees links. Varried anchor text with a natural feel might help.
Stallion Theme Promotion
How to SEO Anchor Text in a WordPress SEO Theme
Your last line “So I am thinking links but the way Google sees links. Varied anchor text with a natural feel might help.” pretty much sums up what I’m aiming for with my sites which means changing Stallion so more and more internal links are varied: easy if you don’t mind a LOT of manual work**, hard to semi-automate which is what I’m aiming for.
** Already possible with current Stallion features and manually creating widgets to replace categories etc… and use the show.hide widgets on sets of pages feature. But doing it manually isn’t any fun
On your categories idea you’ve touched on a slightly SEO greyhat technique I’ve considered, but it’s a bit too risky sitewide and definitely too much for a WordPress SEO Theme others are using (OK for me if I was willing to take the risk, but not adding it to a theme).
Let me explain. Whatever you do to/for your site always ask yourself could I explain what I’ve done to a reasonable person (a Google manual reviewer) and convince them I’m not gaming Google?
Look at the Stallion All In One SEO Keyphrases etc… that replaces the posts title being repeated over and over again on an SEO’d theme. how Stallion used to be (and is by default) repeats the post title all over the template, this clearly indicates to Google the title of a post is very important, please use for ranking purposes and it’s not caused issues on quality content sites (nothing wrong with this SEO wise).
If you use the All In One SEO Keyphrases many of the instances of the post title are replaced by what if you use the keyphrases correctly will be related SERPs to the post title. Generally you wouldn’t have a post called “Anchor Text SEO Optimization” and name one of the Stallion All In One SEO keyphrases “Disney Porn”, you might go with “SEO of Anchor Text”, “Anchor Text SEO”, “How to SEO Anchor Text” which are likely to be phrases/keywords also used in the content of the article.
I’d have no problem explaining to a reasonable person why I’d want to use those phrases this way. I can argue by mixing up the anchor text of different links etc… visitors might see something they are interested in via one of the phrases, but not in another, maybe “How to SEO Anchor Text” in a section of the article they are looking for, but just reading “Anchor Text SEO Optimization” for all the links isn’t enough to peak their interest. Even Google search doe this now, if the algorithm thinks a header is a better title it will be shown on SERPs. Also if I were manually creating these links etc… rather than having Stallion generate them I wouldn’t naturally use the exact same text every time, so I’m trying to mimic how I’d naturally link to my content if every page was a single HTML page not trying to game Google.
Now add randomness to the equation, why not randomly select the All In One SEO Keyphrases on each page load and why not increase the number of keyphrases to 20 or 30, so every time a user (including searching engine spider) visits a page it’s changed, not for their benefit, but to randomly change the anchor text so Google doesn’t always see the same anchor text. Try explaining this to a reasonable manual Google reviewer
Could you explain why the categories linked to change on each page load and the anchor text of the categories change as well? That’s why I wouldn’t do this, too SEO risky. In reality there’s not that much difference, but the intention is different.
Many years ago I setup a little script on some sites that would randomly load X number of links from a database of links, had around 100 links in the database. Added this to a lot of Amazon thin affiliate sites and it meant I had tens of thousands of pages with randomly generated links to my sites, wasn’t a good idea in hindsight and I would have had problems explaining what that isn’t SEO greyhat
Now I manually add links to sites, more work, but far safer.
Also randomly changing anchor text means Google will change your SERPs for both the pages the links are on and to. The Stallion WordPress SEO widget can generate a random posts widget and I use it, I can strongly argue this is for non-SEO reasons (slightly damaging SEO wise because the backlinks aren’t stable).
What I’d like to do is something similar to your idea, but no randomness. Basically have say three titles for a Category and have by default title 1 is used on home and all archives, title 2 on posts and pages and title 3 on everything else. Would also try to use the phrases within the category archives as well. Easy to say, hard to code
If I could add this concept (which is an extension of the Stallion All In One Keyphrases) to the home page link, categories, tags, blogroll links etc… it would reduce the number of each instance of a particular anchor text usage. This is thinking out loud stage, not sure if it’s possible yet. really want to add something for the blogroll, don’t like all those sitewide links and adding links on a page by page basis is a lot of work.
David
Stallion WordPress Theme Promotion
Google Panda SEO Buster : WordPress Categories with Alternative SEO Titles
Hope you like the Google SEO Panda Buster title for this comment
Got the concept described in the earlier comment working with the Stallion Category with Icons Widget.
Not fully coded yet, but have working code, in Stallion 7.2 there will be new options under the Posts >> Categories menu where like with the Stallion All In One SEO Keyphrases you can add multiple related keyphrases to a post/page you’ll be able to add multiple category keyphrases.
The keyphrases when added will be used by the Stallion Category with Icons Widget and possibly other parts of Stallion, the codes a little tricky, not figured it all out yet: might even be able to add an extra text form to add some content in the middle of the category archives so the categories could have some text at the top (WordPress core category description) and some in the middle or bottom.
Will work as follows, create a category or edit a category and add a few related keyphrases something like this:
Category Title – Search Engine Optimization
Category Keyphrase 1 – SEO Optimization
Category Keyphrase 2 – SEO Articles
Not decided on the number of phrases yet, unlikely to go above 4 (same as Stallion All In One SEO Keyphrases).
The Stallion Category with Icons Widget will output different anchor text and alt text (the image icon associated with the category link includes an alt attribute). It’s not fully coded yet, so not decided how exactly to use it but could be on
The home page the anchor text is Category Title, alt text Category Keyphrase 1
Categories the anchor text is Keyphrase 2, alt text Category Title
Posts the anchor text is Keyphrase 1, alt text Keyphrase 2
Pages the anchor text is Keyphrase 2, alt text Keyphrase 1
Just writing this down indicates I’m going to need at least 4 keyphrases (min original category title and 3 keyphrases) to be able to make the anchor and alt text unique over the different page types.
This will really mash up the anchor text and alt text of the internal links to categories which will significantly lower the duplicate anchor text footprint of internal links. Since the Google Panda updates are looking closer at the anchor text of links this should help make links to categories less duplicate and more natural allowing for more incoming backlinks to categories with the preferred keyphrase(s). Basically if every internal link has the same anchor/alt text you ideally need to mix up your incoming links anchor text more than we had to a year ago. This Stallion SEO feature will reduce the number of identical anchor/alt text internal links which might just help with how the Google Panda updates work when the algo looks at all links to a page (internal and external sources).
Although this concept is already possible with the Stallion SEO Posts Widget by creating several copies of the same widget and setting the keyphrases different for each widget and setting each widget to be hidden/load on certain pages I’m going to see if I can add this option into the widget as well (Stallion users should already be using the Stallion SEO Posts widget at least twice on every site) so we can add a widget once and Stallion automatically mixes the anchor text and alt text used because most users wouldn’t have this level of SEO understanding to create two identical widgets as described above. I’m using this feature on this site with the Stallion Popular Articles widget (created from a Stallion SEO Posts widget), check the three categories sections of this site and note the thumbnail set and the alt/anchor text of one of the categories is different to the other two. I’ve made two Popular Posts widgets and have them shown on different pages, half the site loads one, other half the other, one set uses a money thumbnail set and Stallion All In One keyphrase 1 and 2 and the other a business thumbnail set and All In One Title Tag and Stallion All In One keyphrase 3. Pain to manage though, want to make it easier.
David
Stallion WordPress Promotion Theme
Facebook button
Hello David,
As I see your promotion part in the facebook, I want to change its layout from “standard” to “button_count” which is quite short in length. But I don’t where I can change it, please guide !!!
Thank you so much
Adding Facebook Button to WordPressTheme
There’s no Stallion option to change the Facebook code.
The code is located in the file
/stallion-seo-theme/plugins/social-network.php
on line 11.
Not looked into what you want to achieve, so don’t have a code snippet, should be easy to find the code from Facebook.
David
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