Stallion WordPress Theme AdSense Setup – Updated for Stallion 7.1.1
Log into your sites WordPress Dashboard after installing the “Stallion SEO Ad Theme” via the “Appearance” >> “Themes” page and on the left menu click:
“Stallion Theme”
This opens the main Stallion options page (labeled “Stallion Theme”). If you’ve not registered Stallion with your unique Stallion ID, please do so now, you can not save any options settings before registering.
When the Stallion theme is registered change the “AdSense Publisher ID” setting to your Google AdSense Publisher ID.
The AdSense ID listed by default is mine : pub-8325072546567078
You can get your AdSense ID from your Google AdSense account when you log in. Look in the top right hand corner and you will see a pub-######## or a ca-pub-######## number (see image below, my AdSense Publisher ID highlighted in yellow). Copy this number (doesn’t matter if you keep the ca- or not) and paste it into the “AdSense Publisher ID” box.
Make sure you do not inadvertently copy a space/tab before or after your AdSense ID, it will break your AdSense ads (please check there’s no space/tab, get quite a lot of support requests for this copy/pasting mistake).
Click the “Save Settings” button and basic AdSense is setup so you receive the ad revenue. If all you plan to use is AdSense and you are happy with the default colours, placements etc… that’s all you have to do, all other AdSense settings are optional.
On the main Stallion options page you can also turn all AdSense ads on/off (on by default) and select which of the three main ad systems (AdSense, Chitika or Clickbank) should be considered the most important (default order is AdSense, Chitika, Clickbank). These settings are under “Misc Ad Settings”.
The “Ad Post Number” sets which archive post that ad type should be shown on for the home page and archive pages (Categories, Tags, Search etc…). The ad network(s) set to “Post 1″ will be shown within the first post of an archive page AND in the main content of Posts and Pages (top of the main content). By default AdSense is considered most important “Post 1″, the “AdSense Main Content Ad Unit” (by default a 336px x 280px Large Rectangle ad) will be shown in a high click through area of all pages.
If you set more than one ad network to “Post 1″ it will look a bit messy, you can have them all as “Post 1″, but best to choose one of the main ad networks as the important one (I always keep it as AdSense as they tend to pay best). Ad networks set to “Post 2″ and above will have their “Main Content Ad Unit” only shown on archive pages.
Google AdSense Search Form Widget Setup
Stallion 6.1 added an experimental Google AdSense Search Form Widget which allows the use of a Search form that gives your visitors the option to search your site using the standard WordPress search feature or Google AdSense with your ads attached.
To integrate Google AdSense for Search as a sidebar widget create an “AdSense for Search” ad at your AdSense Control Panel and copy the RANDOMCHARACHTERS from the code that looks like this
<input type="hidden" name="cx" value="partner-pub-8325072546567078:RANDOMCHARACHTERS" />
On the Stallion AdSense Options page paste the RANDOMCHARACHTERS in the “AdSense For Search Integration” setting box.
Go to your Widgets menu and add the “9GAT Google AdSense Search”.
If you skip the RANDOMCHARACHTERS it will use my default settings (you will not recieve the ad revenue).
Optional AdSense Settings
For optional AdSense settings click the “AdSense Options” link on the left menu under the “Stallion Theme” menu. I realise these settings may appear a little daunting at first, but they are mostly self explanatory and very easy to use. On all Stallion options pages there’s a “Restore Default Settings” button at the bottom, if you make a mess or get lost with the settings, restore them to defaults (I do it all the time 
).
At the top of the “AdSense Options” page there’s settings for AdSense ad colours, use the link to the “WebSafe Colour Codes” to select colours.
Below this is a section for each of the AdSense ad units, the first three are content ad units, the last three are link ad units.
The “Main Content Ad Unit”, the settings are self explanatory as are the settings for the three link ad units.
The “Movable Content Ad Unit” is the fun one , this AdSense ad unit can be placed in 4 locations, some of which allow for a large 728px x 90px Leaderboard ad. Try them out with various ad sizes to see what works for your site.
The “Sidebar Content Ad Unit” is by default shown on the left sidebar, this can be changed by using the widgets menu : “Appearance” >> “Widgets”, drag and drop the “Stallion AdSense Content S1 Widget” to whichever sidebar you want it on – this is a multi-widget, can be added more than once, but remember you are only allowed 3 content ad units, add 4 or more and the ones loaded last code wise (normally the ad units on sidebars) will be blank spaces. If you wanted 3 sidebar ad units by adding this widget three times you must disable the other content ad units.
There’s a legacy copy of the “Stallion AdSense Content S1 Widget” called “XXStallion AdSense Content S1 Widget”, this is using old depreciated code and lacks multi-widget features like the “Widget Display Plugin” (feature turned on under “Stallion >> Layout Options” enable the “Widget Display Plugin”) doesn’t work with the old code. “XXStallion AdSense Content S1 Widget” uses the same AdSense settings, but lacks a heading that can be changed and has no multi-wdiget capabilities.
There are two additional settings for this ad unit related to it being on a sidebar, you can have this ad show or not show a heading “Advert” and show or not show a background that matches the colours of the theme (I tend to have no heading and no background colour set, looks better IMO).
Please take into account some ad unit sizes will not work in some locations, for example the 728px x 90px Leaderboard ad won’t fit if you select it for the “Main Content Ad Unit”.
AdSense Custom Ad Channels
To add a custom ad channel log into Google AdSense go to “AdSense Setup” >> “Channels”
If you already have Google AdSense channels copy the ID number from the “AdSense Setup” >> “Channels” page and paste it into the appropriate box on the admin page.
How to Hide AdSense ads on a Post by Post Basis
As of Stallion 7.1 there’s a new option on the Post and Page edit screens that turns main content AdSense ads for that blog post/static page on/off. This has no impact on sidebar AdSense ads, to disable sidebar AdSense ads under “Stallion >> Layout Options” enable the “Widget Display Plugin”, this adds new features to all multi-widgets (widgets that can be added more than once) including disabling widgets on specific posts/pages. There’s one multi-widget AdSense Content widget and one multi-widget AdSense links widget. If you are using the older AdSense widgets (labeled XX since Stallion 7.1) replace them with the new multi-widget version and use the new settings to disable on specific posts and pages.
Alternative Way to Hide AdSense Ads – Still Works
As of Stallion 6.1 the AdSense ads have a CSS class you can use to hide the ads. The ads are still loaded on the page, but your visitors won’t see them.
For posts and pages you wish to hide AdSense ads on do the following.
Edit the post or page, at the bottom of the edit form (where you add the main content) add one of the following. It’s best to add the code at the very bottom so it’s less likely to be loaded on archive pages, if a page is short of content the code might be used as part of the excerpt.
To hide all AdSense ads add:
<style>.stallionhideads, .stallionhidewads {display:none !important;}</style>
To hide the AdSense ads within the main content only (sidebar, header and footer ads will still be visible) add:
<style>.stallionhideads {display:none !important;}</style>
To hide the AdSense ads within the sidebar, header and footer areas (main content ads will still be visible) add:
<style>.stallionhidewads {display:none !important;}</style>
Do not use this code on posts where you have selected a Post Format (on the right menu of your edit screen: Aside, Audio, Chat etc…) where the format results in the entire content to be shown on archive pages. This would include the formats Aside, Audio, Chat, Image, Link, Quote, Status and Video. Standard and Gallery are safe. Using this code on one of the post formats above will load the code on archive pages like the home page and your ads will be hidden on the home page and other archives the post is loaded on.
Note: this code will hide AdSense, Chitika and Clickbank ads (works for them all).
Website - WordPress SEO
67 responses to WordPress AdSense Theme
How font style and size affect Adsense CTR
David, just expanding on the discussion we were having on font size on the other thread—do you have any sense as to how font size might affect Adsense CTR?
This is purely anecdotal, but I found that back when I was on typepad (I know, ack), I used a theme which employed a quite small main body text font, as well as a small sidebar font. All complaints against typepad aside, I actually experienced a pretty good CTR.
After migrating my blog to wordpress, I’ve found that I haven’t been able to get my CTR back up to those same levels. I realize this could be due to any number of factors, but have wondered a lot about how font size (and style) might impact it.
On typepad, my ad fonts were typically larger than even the main body text (body text was only about a 10px size if I recall), and certainly larger than the other sidebar area fonts, which were pretty tiny. So there was some contrast in sizing there. I should also add, my main body text was a different font family (Trebuchet MS) than the Adsense font (usually Arial, I believe). So I supppose that provided further contrast.
Interestingly, on typepad I only used 3 160×600 skyscraper ad blocks–no in-text ad blocks as I do now. So I guess going by what you’ve said regarding Stallion as to the superiority of the in-text blocks (which I’ve now seen for myself in practice while on WordPress), my typepad setup wasn’t even an ideal Adsense layout then.
So I’m wondering by this if there is something to be said for contrast via font sizes and/or styles.
On wordpress, I currently have my Adsense sizing set to Arial-largest, though I’ve noticed different browsers render different sizes and even different font families than Arial occasionally. But, overall I’d say the Adsense fonts more closely match my blog fonts now than they did on typepad. I’m still pretty happy where I am now, though still not at those old CTR levels (would love to get back!).
Not searching for a magic solution, just one of those things that has puzzled me. So thought I’d throw this out there as food for thought and to see if anyone might have ideas on this.
WordPress AdSense Theme
Stallion Ad Theme AdSense CTR Testing
That’s a good question and one I’d not really thought about since I’ve always set font size to cover the vast majority of users needs (ease of reading) not what it looks like without reading it (small fonts look better, but are harder to read).
I’ve not tested different content font sizes on AdSense CTR. Most places I’ve read about AdSense testing recommend blending the ads as much as possible, so they look like part of the site without tricking visitors since that’s against the AdSense TOS. I have tested contrasting ad colours, different text colours of the ad, different backgrounds (anything you can change in the ad itself) but not font size of the sites text.
I’d be torn about changing it if it turned out a smaller content font size increased AdSense CTR, usability is so important unless you are making MFA (Made For AdSense) sites that your only interest is your visitors clicking as many ads as possible.
I’ll have to do some testing.
If it does turn out a smaller font size increases AdSense CTR a possible solution would be to have the increase/decrease font size buttons (as I mentioned in another comment) and have an option for the Stallion theme user to set which of say three font sizes to use by default. This would give the website owner the option to have a smaller font size while allowing visitors to increase the font size without changing browser settings.
Sites content font size vs AdSense CTR tests first though.
David
Stallion WordPress AdSense Theme
Font size button, readability and CTR
The font size button sounds like a really nice idea to give users control for readability purposes. This would be nice particularly for site regulars, who probably aren’t clicking too much on Adsense as it is.
I’ve only tested in my limited way which I’ve described above, so obviously can’t draw wide conclusions. But would be very curious to hear what you find if you do test it thoroughly. As you note we pay attention to things like color schemes and blending of ads so it seems like how the ad situates itself within your page as a whole would definitely be affected by font size of the main text as well.
I do understand the user-friendliness side of the equation though. Personally I like the larger font that you have as a default–it looks good and like you said it’s easy to read. But perhaps that’s just because I’m just used to it.
Stallion AdSense Theme
How to let visitors change font size of text via a WordPress Text Widget
Thought I’d do a little research on fonts and found this code:
<a href="javascript:void(0);" onclick="javascript:body.style.fontSize='.8em'"><span style="font-size: xx-small;">+</span></a><a href="javascript:void(0);" onclick="javascript:body.style.fontSize='1em'"><span style="font-size: x-small;">+</span></a>
<a href="javascript:void(0);" onclick="javascript:body.style.fontSize='1.2em'"><span style="font-size: small;">+</span></a>
<a href="javascript:void(0);" onclick="javascript:body.style.fontSize='1.4em'"><span style="font-size: large;">+</span></a>
<a href="javascript:void(0);" onclick="javascript:body.style.fontSize='1.6em'"><span style="font-size: x-large;">+</span></a>
Add it as a text widget and it works.
Adding something like that would give the option to have smaller fonts as a starting point.
Edit: spoke too soon, the font size change doesn’t hold through visiting another page on the same site.
David
Stallion AdSense Theme Options
Adsense Images Only - New results
It may be time to try a test on image ads only vs images and text. I have tried this in the past and have found that the text / images always works better. Lately – for the last two weeks, I have found an increase in clicks and income with images only. Weird. I will change back soon to see if it was fluke. Of course, many other various influences may have influenced the results as well. The market I am in, the season of business and competition for the ads and other factors may have impacted the results.
WordPress AdSense Theme
How To Disable the Center Column Ad Box
Hi David,
The center column 4″ x 4″ ad box is a pain in the butt. It has been taken over by clicksor. I have tried everything but can’t find an option to disable it.
Please provide instructions to disable it.
Thanks,
Terry Kent
Stallion Theme Doesn't Include Clicksor Ads?
Stallion doesn’t include Clicksor ads, if you are seeing Clicksor on a Stallion site it’s been added some other way.
When I looked at the site you linked to I only saw AdSense ads and they have my default AdSense ID (you’ve not changed it). As a side note I don’t get the money from clicks from your site, there’s a setting in AdSense control panel to only allow sites I approve to count as mine: had my AdSense account temporarily banned because someone was using one of my themes on a site that broke the AdSense TOS.
To setup AdSense with your ID see Stallion WordPress Theme AdSense Setup.
If you want it turned off completely (no ads).
Under your Dashboard click the “Stallion Theme” menu link on the left. Tick the “AdSense OFF” radio button and Save Settings.
If you are seeing Clicksor ads over the main AdSense ad that would suggest you have malware on your computer that’s showing you Clicksor ads instead of AdSense ads. Take a look at Make Money Online Blog do you see a Clicksor ad in the main content? You should see an AdSense ad (same setup as your site), if you see Clicksor it’s your PC infected.
If you think you are infected I’d suggest:
SpyBot Search and Destroy
Malwarebytes’ Anti-Malware
rkill.exe (this shuts all programs down that could be Malware so you can run the other two to remove them).
David
Stallion WordPress AdSense Theme
Upload Stalion SEO theme with the automatic installer 6.1
On a site that has 1 page of content and nothing else really, I was able to update to 6.1. Everything works and I have to say it looks beautiful.
However, on my other sites I keep getting this error.
The uploaded file could not be moved to /homepages/18/d95001024/htdocs/polishgrammar/images.
I could try ftp but would rather do it with the updater as I think you have it set up to import setting and copy header images etc.
WordPress AdSense Theme
Stallion Theme Zip file is BIG
Each time I do an update the zip file gets bigger, Stallion 6.1 is just over 5mb, extracts to under 10mbs. It’s bigger than WordPress zipped, it’s all those banner images
If your hosting limits the disk space or your PHP upload setting (forget what the setting is called) is below 6mb you are going to run into problems.
That error sounds like your hosting is running out of space between the combination of temporarily uploading the zip file (6MBs) to your site plus extracting it (10MBs), so you temprarily need around 15MBs added to whatever is currently on the site (including the old Stallion files that will be deleted after the update, so 20MB to be safe).
I’m uploading 95% of my sites using FTP, I’ve used the custom-widget.php file a lot so some of my sites have a custom file I don’t want to upload over. I would check what your host allows you to upload and use FTP, comparing the sxtravts file sizes of Stallion 6.0.1 to 6.1, the update is a few MBs bigger, so if using FTP be sure your host allows you 5MBs more thatn already used and you’ll be fine..
I’ve spent all day updating sites, I’m going through them alphabetically and at the Vs, so almost there
Not had any major problems.
David
Stallion WordPress AdSense Theme
Rename the old folder
Silly me, I got it to work, I just had to rename the 6.0 folder ‘stallion-seo-theme-2′ or something and it all works fine.
Updating WordPress Themes using the WordPress Theme Installer
Didn’t think you’d make that mistake Mark
Problem is the themes folder already exists and so WordPress refuses to update that way.
Always wondered why you can’t use the WordPress theme uploader/installer to update a theme or reinstall a theme you’ve broken (easy to break a theme using the WordPress built in theme editor), you’d think they would allow us to update/reinstall that way.
Currently if you don’t/can’t use the built in theme updater which for most premium themes isn’t an option because they aren’t added to the WordPress theme repository (note: for future Stallion updates I’ve added an updater, so you’ll be able to update from 6.1 to say 6.2 from the WordPress dashboard from now on) you have to use FTP or as you’ve found rename the current themes folder (which means FTP or other filemanger access), not exactly user friendly.
Funny thing is the ability is there, when you use the WordPress theme updater for a theme in the WordPress theme repository (and Stallion 6.1+), WordPress uploads the zip file to your site (to where ever you have your uploads folder), extracts it and deletes the original themes folder replacing it with the new extracted folder. I can’t see why using the upload a theme WordPress feature couldn’t use this same concept maybe with a warning the current themes folder will be deleted so any customisations will be lost.
Basically means you have to use FTP to update for most premium themes.
David
Stallion AdSense Theme Options
Upgrades were smooth and 6.1 colors looks eloquent
I have 6.1 running on about 20 websites flawlessly. In my personal experience upgrading:
1) I would advise anyone who has problems with the automatic upload to do FTP.
2) Remember to copy over any custom-made landscapes, headers or RSS images (found in ICO).
3) I started off only changing the color on most of my websites as I need to start to play with all the oodles of options.
I am using a lot of darker colors, blue and Stallion theme gradient black as I have a lot of photos on my website and dark colors look good for photo sites. I have not made my mind up about white or dark text. I am always curious to see what impact it has on the CTR.
I also am curious about trying the double sidebar Adsense. There are too many possible iterations here to try everything all at once, so I will start from where I left off in my initial set up, and then make small improvisations from there and see if I can improve Adsense.
I have a lot of fun making headers and banners with paint.net and Pixlr for anyone who can not afford Photoshop by the way.
WordPress AdSense Theme
Most Stallion Theme Options are Optional
Glad the Stallion 6.1 upgrade is going well, I finished upgrading my last site today, turns out I have 90 WordPress installations, been underestimating them for a while (thought it was closer to 70). Took me about 2 days to update them all, but this included updating WordPress and a bunch of plugins and customization whilst doing other stuff.
World of Warcraft Quest Guides for example runs Stallion 6.1 with one customization, the big header image. The entire site took about 15 minutes to setup not including uploading Stallion files via FTP, 10 minutes to find a World of Warcraft image online that was big enough (minimum 1000px by 288px) I liked (was a free desktop wallpaper, ~2000px wide), used the new Stallion 2011 header feature (via Appearance >> Header) to upload and crop the image, rest of the time was setting various Stallion options which, probably changed 15 options from the defaults.
My wife who is about as tech savvy as a smoked kipper
is complaining I’ve added too many options, to anyone worried about the number of options (~230 not including options related to various built in plugins) is they are almost all optional. When I built Stallion I had my wife in mind so she could use it with minimal input from me 
This is one of her newer sites Fun Photography Projects, as Mark said the new Black Stallion colour schemes are good for photo sites. The header image is us messing around with forced photography, we found a small (it was really small, looks big in the photo) wooden chair (falling to bits) in a field and I spent ten minutes in a field jumping in the air to get that photo
Make a basic setup and you are good to go. Add your Stallion activation ID, add your AdSense publisher number (or turn AdSense off if you don’t want ads) and if you only plan to use AdSense that’s it, you get a site not unlike the one you are on now. You can setup widgets like most themes (if you’ve used WordPress before that will be easy). Few minutes of ticking boxes and you can achieve so many different designs with everything search engine optimised (if a feature isn’t either SEO positive or SEO neutral I won’t add it to Stallion) easily. Most of the options include information about what they do, so most features (optional features) are very easy to use and understand, lots of ticking boxes
My youngest son has made quite a few sets of header and banner images at Stallion Theme Custom Banners and Header Images. We’ll be making some larger header images for the new Stallion 2011 header feature, for example at 45 Year Old Millionaire Make Money Online Blog I’ve added a money relevant header image.
That’s also a good site to see the new thumbnail features, the archived posts are showing examples of almost all the thumbnail options, Stallion thumbnail set on posts, using a featured image (WordPress core feature), using a YouTube thumbnail screenshot and grabbing an image from the post. This thumbnail feature sounds complicated, but it’s automated, if you’ve never set a featured image the thumbnail will either be nothing (if no images on a post), thumbnail of an image within the post or a thumbnail of a YouTube video. Want some control set a Stallion thumbnail for each post or a featured image. Timthumb 2 is built into Stallion, Timthumb creates thumbnails from any image on your server, so you can set a 1000px wide Stallion thumbnail and Timbthumb will automatically generate a thumbnail using the sizes you selected on the Stallion options page. The new Stallion thumbnail feature also ties in with the Contextual Related Posts Plugin that can be downloaded from WordPress SEO Plugins, that is as soon as I upload the new Stallion version of the Contextual Related Posts Plugin (made a lot of modifications). The “Related Articles to Stallion WordPress Theme AdSense Setup” section below uses that plugin and the “Stallion WordPress Theme Chitika Setup” thumbnail is a Stallion thumbnail resized using Timbthumb (all automated). Will get the new version uploaded tomorrow, fixed the issue with the original Contextual Related Posts Plugin generating extra database queries on the home page.
David
Stallion WordPress AdSense Theme
Site title appearing on all my title pages in search results?
I noticed that on my individual posts I now have
“post title – webSite title”. I do not know if this is what I want? If I am targeting an individual landing page and long tail keyword instead of site title appearing in my posts on the Google search results is this optimal?
I should know this but I have a lot of wheels in motion in my life right now so forgive me I can not focus. But I think I would like to switch it back to just
“Post title” appearing on the Google search results as this might be better for me for SEO?
Is this coming from a set up option or the plugin or hard-coded?
What is your take on all this and how do I change it.
I have a theory that Google did two things with Panda. 1) Decreased the importance of title from a onsite perspective, but increased it from the perspective of the user clicking on a meaningful title in the SERPs. SEO is becoming EUO or end user optimization to an extent but not fully.
They are also trying to eliminate titles that are all the same and flood the web “how to play the guitar” for example. So uniqueness on one hand but meaning in the SEO traditional (keyword density still works as my targeted posts still do well) way is some how working in a way I do not fully understand.
Anyway if you could enlighten me how to change this ‘post title – website title’ it would be appreciated and if this is the best way to go.
I think Post title is a whole area of specilization. I mean you get the title right and write naturally in a well SEO – ed WP set up and you are half way there.
Thanks as always.
WordPress AdSense Theme
Best SEO Title Element
I think I have to switch this off to not care about branding. But what is best for the a person out there not does not care about branding? I think off right? Or does the added keywords on multi pages on your site help the main site page?
Best WordPress SEO Title Tag Structure
If you’ve set “Best SEO Title Element OFF” under “Stallion >> Advanced SEO” your pages will include the name of the site within the title element (title tag).
Take a read of SEO Tutorial – Domain Name Optimization for a more detailed discussion on whether to brand or fully SEO a site via the title tag.
I don’t have the budget Amazon has, so there’s no way my sites are going to be world famous for the name of the site. For example it’s not going to be generally known there’s an awesome WordPress SEO theme under the brand “Stallion” at Stallion WordPress SEO Theme, so there wouldn’t be much point adding something like “Stallion” to the end of every pages title. On the other hand for Amazon they are a global brand, adding “Amazon” to the end of their SERPs makes a lot of sense, they’ve spent millions on brand awareness.
SEO wise it’s usually better to set “Best SEO Title Element ON”. This assumes you’ve optimized all the title elements of your pages, if you have a site you made before understanding the value of adding relevant keywords to the title there might be value setting this to OFF if it adds relevant keywords to most pages (would have to be a highly niched site).
Regarding the value of the title element/title tag I’ve not seen any evidence to suggest Google has recently downgraded the value of what you add to the title, it’s still the most important on page SEO element.
David
Stallion AdSense Theme
Dave, I am not can you just double check to make sure that the Best SEO title is not reverse from what you say. That is when ‘best SEO title’ is ‘off’ then only the post name is displayed. Please check this in the SERPs for example as I think it is the opposite of what you way. For example, Your 45 year old millionaire website displays the Blog title on every search result. I think you have Best SEO title ON here but it displays this anyway. You have to turn it off to get only Post title not Post title + Blog title.
Stallion AdSense Theme Options
Google Data Center Testing Adding Site Name to SERPs
Might be the Google data center you are using is testing a feature that adds the name of a site to the end of the title on SERPs.
You’ll have a page you know does NOT have the name of the site in the title, but on relevant SERPs you see
Title of Post - Name of SiteIf that’s what you are seeing it’s not your site (Stallion), it’s Google. I’ve seen SERPs that look like this, but the pages do not have the name of the site in the title.
Easiest way to check if your site is setup correctly is view it in a browser, if you see:
Title of PostOnly in the top bar of the browser window you’ve got it setup correctly, if you see
Title of Post - Name of SiteYou’d set “Best SEO Title Element OFF”.
You can also view source of a page and look at what is between
<title> and </title>If you still aren’t sure what’s the site you aren’t sure about?
David
Stallion AdSense Theme
I am not focused as I am in the big move but here is one website, so sorry for the typos and if I am not seeing this properly, however, this is what I see.
http://polishgrammar.com
Now, this is set to Best SEO title ON. When I look at the source I see:
Krakow Balice Airport
However, in this and every website I have I see the Google results show me:
Title + Website title (In this case ‘Polish grammar’)when this is ON
When I switched some websites to Best SEO Title OFF I see just:
Title in the search results
I do not know why. But check your own websites also.
Maybe I am seeing things because of this move, but this is what is happening.
Google AdSense Search Form Widget
But you are right it might be something to do with Google. I have experienced wild gyrations in my Stats and it was showing that Google added site title to the search results if I had this clicked ON.
I noticed this because on one of my websites I have 4 WP Stallion theme installs on the same domain in different areas of the websites. Same domain, just set it up that way.
The search results were showing up with the root install’s title which was not thematically related to a deeper part of my website not related to my root’s title.
It seemed to be throwing relevancy off and hurting my rankings. That is how this whole discussion stated. In the end it is Google doing it I think. But when I switched Best SEO OFF, google only added this installs title rather than the root title. So it corrected it kind of, but still a mystery.
You might not notice this unless you had a website that had a multi level set up like mine which uses a few WP installs on the same site.
Stallion AdSense Theme Options
WordPress Title Tag/Element Looks Good
Had a look at your site and your title element (title tag) looks good, see the screenshot of a Google site search:
http://www.stallion-theme.com/wp-content/uploads/polich-grammar-screenshot.jpgAs you can see on the Google datacenter I’m using (google.com so whatever they are serving me by default) they aren’t showing the name of the site.
What will be happening is when you don’t have the name of the site as part of the title tag the Google datacenter you are on is adding the name of the site. When you add the name of the site via your title element the Google datacenter you are in knows this (after a reindex) and so doesn’t add it to the search result.
What Google is showing on different datacenters will have no impact on your SERPs, they’ll be testing the user experience to see what their users prefer.
If you look up the different Google datacenters you’ll be able to do a search on different ones and get different results. So you should be able to find a datacenter that does show the name of the site and others that don’t.
David
Stallion WordPress Theme AdSense Setup
Google testing titles in search results and UEO
Your analysis is 100% correct here. Google loves to test as much as we do, and in this case that is what they were doing. Panda has been a bear for all my websites.
I have not figured out the key yet, and as mentioned in the past I have consider non-indexing all my tag pages for duplicate content reasons but I think it is more a time on site thing. The junk I read on top SEO forums about Panda is not radical enough. I think it all comes down to time on site and getting people to come back. SEO helps people discover your site, after that, the onus is on the owner to retain the ranking with good user stats.
For example, when I come to your Stallion site, I come back again and again to check comments and ideas. If I am not checking this website it is like I am missing something. It is SEO central.
However, I think my sites have too much of a ‘read the article and move on’ type style.
Therefore it comes down to user experience. I need more user experience optimization now, UEO. SEO is solid with your theme and gets me oodles of traffic.
It making them stay and comeback is what I need to work on to recover from Panda.
WordPress AdSense Theme
Update
I have version 6.1 but from what i read above there is version 6.12. where do i get this ?
Stallion SEO Theme Version 6.1 is Latest Update as of September 2011
Looks like Mark made a couple of typos in his comment above (typed 6.12) since the latest update is Stallion 6.1 as of September 26th 2011. I’ve edited his comment to avoid further confusion.
For future reference when you are running Stallion 6.1+ you’ll be informed within your WordPress Dashboard there’s an update available, added a theme updater in the Stallion 6.1 update.
Just started work on the next update, not sure what will be in the next update yet or a time frame, though plan to concentrate on new colour schemes. So far added two new colour schemes, loosely based on themes in the WordPress theme repository Delicate theme and Coraline theme.
You can try these out before the next update by keeping an eye on the comments at Stallion Theme Colours, Banners and Header Image Options where I’ll be adding links to zip files of the new colour schemes as Custom Colour Schemes (added Delicate so far, which is running on Make Money Online Blog).
David
Stallion WordPress AdSense Theme
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