For Stallion SEO Theme users, the Stallion WordPress SEO Plugin is a stand alone plugin (doesn’t need the Stallion theme installed). This plugin fills a need some of you have been asking for, considered adding it directly into Stallion, but it will work with any WordPress theme that uses wp_head() (that’s most WordPress themes) so made it stand alone (actually my first stand alone WordPress plugin).
The Stallion WordPress SEO Plugin was created to replace the so called WordPress SEO plugins currently available that damage a sites search engine optimization efforts. Any WordPress plugin that uses noindex and/or nofollow on your WordPress sites has the potential to damage your sites search engine rankings and should be avoided or at least used with extreme care.
The popular WordPress SEO plugins including the Yoast WordPress SEO Plugin and the All in One SEO Pack WordPress Plugin use nofollow and noindex : Yoast WordPress SEO Plugin uses noindex and nofollow, All in One SEO Pack WordPress Plugin uses noindex.
Stallion WordPress SEO Plugin Download
The SEO Plugin is hosted at the WordPress plugin repository at Download WordPress SEO Plugin.
Why you shouldn’t use WordPress SEO Plugins that use Nofollow
WordPress SEO plugins like the Yoast SEO Plugin should not be used because nofollow deletes link benefit, it’s as simple as that. Google changed the way nofollow works some years ago (2008), unfortunately many WordPress SEO ‘Experts’ either don’t keep up to date with changes in SEO techniques or they don’t care (it’s an easy way to gain traffic touting a WordPress SEO plugin even if it is flawed/SEO damaging).
Don’t believe nofollow deletes link benefit, do some research and find what Matt Cutt’s (he works for Google) had to say about Google’s change to nofollow back in June 2009:
So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
That’s straight from Google, nofollow deletes link benefit, DO NOT use NOFOLLOW.
Why you shouldn’t use WordPress SEO Plugins that use Noindex
Although noindex is not as SEO damaging as nofollow (doesn’t delete link benefit), noindex does waste link benefit. When a page is noindexed the link benefit that is flowing through that pages does NO SEO work on that noindexed page! All good SEO consultants know when link benefit flows through a page (via links) a proportion of that link benefit is used on that page (estimated 15% is used, it’s the dampening factor within the PageRank formula).
The perfect SEO setup is ALL pages on a site target one or more keywords (SERPs : Search Engine Results Pages) so ALL the link benefit flowing through the site generates traffic from search engines like Google through relevant SERPs. Few sites are perfect, we have Contact, About, Privacy, Disclaimer, Shopping Basket and other pages that though important to our visitors have little to no SEO value. Noindex can block these pages from being indexed, but noindex does not recycle the link benefit (the 15% that’s lost), there is little value in noindexing a page when the link benefit is wasted, OK the page isn’t indexed, but the link benefit is still used.
The Stallion WordPress SEO Plugin is Different
The Stallion WordPress SEO Plugin doesn’t use nofollow or noindex, but can do the equivalent of noindex a set of pages whilst redirecting the link benefit (the 15%) back to the home page by using canonical URLs.
This is what the Stallion WordPress SEO Plugin can do:
Equivalent of noindex login pages redirecting link benefit to home.
Equivalent of noindex admin pages redirecting link benefit to home.
Equivalent of noindex date archive pages redirecting link benefit to home.
Equivalent of noindex category archive pages redirecting link benefit to home.
Equivalent of noindex paged category archive pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the category.
Equivalent of noindex tag archive pages redirecting link benefit to home.
Equivalent of noindex paged tag archive pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the tag.
Equivalent of noindex search results pages redirecting link benefit to home.
Equivalent of noindex paged search results pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the search result.
Equivalent of noindex paged home archive pages (pages 2,3,4 etc…) redirecting link benefit to the home page.
Equivalent of noindex single blog Posts and static Pages (Privacy, Disclaimer pages for example) redirecting link benefit to the home page (this feature needs a little code work).
By using the Stallion WordPress SEO Plugin you can add monthly archives, categories, tags and paged home archives (4 types of archives) for your users AND recover link benefit (via canonical URLs) from the archives that have little to no SEO value: monthly archives (no SEO value), home paged archives (very little SEO value) and paged categories/paged tags (SEO wise you shouldn’t need both).
Who is the Stallion WordPress SEO Plugin Author?
My name is David Law, I fell into search engine optimization about a decade ago when I started an online business (selling adult toys and lingerie, awesome markup), but had no money to pay for traffic (had no money for anything!). Had to learn search engine optimization and within a year my site was receiving over 8,000 unique visitors a day mostly from Google organic search. I no longer sell adult products, saw the potential of SEO and became and SEO consultant (about 8-9 years ago). My own websites which I own/run mostly for fun and to give me sites to test SEO ideas on quickly, currently receive between 50,000 and 60,000 unique visitors a day with around 80% of the traffic coming through sites running WordPress.
Most of my time is spent as an SEO consultant working with medium size businesses, for around 6 years I’ve been developing WordPress SEO themes in my spare time, (Stallion 6 is by far the best WordPress SEO theme available) this is my first stand alone WordPress plugin (created a few little plugins to add to my themes).
David Law Google+