Meta Tags and Custom Title Element soon
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Meta Tags and Custom Title Element soon
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4 responses to Stallion SEO WordPress Theme : Meta Tags and Custom Title Element
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no contradiction here …
Page title vs custom Title tag
As I am trying to make my poor performing sites perform better (Panda has been a bear for me).
I am drilling down and looking at some of your Stallion options I have ignored or forgotton about.
This the actual page title Vs the title tag. I believe the title should be as natural as possible without much care about KW density (other than being somewhere in the title) and the title tag which is an option in Stallion, found below your all in one SEO pack SEO resource.
This title tag should be dense in keyword phases.
For example: Page title might be “How to write a page title that ranks vs Title tags for SEO”
While the title tag might be “Page title vs custom Title tag”
Is this correct?
Again I am seeing very strange pages ranking high post Panda-Penguin and somewhat thinking just writing natually and long posts are the way to go (I mean really natural like a blog with an attitude) with little to no thought on keywords other than the ideas in your theme. Just very natural writing and little SEO.
Stallion SEO WordPress Theme : Meta Tags and Custom Title Element
Best SEO Title Tag / Title Element
For those not familiar with the title tag/title element.
The title you see at the top of the browser bar and usually shown as the title for Google searches is the Title Element, most SEO’s wrongly call it the Title Tag, the title tag is actually an attribute attached to text links (title=”keywords”) which is ignored by Google.
Most webmasters/SEOs these days use the term title tag when they mean title element, really irritating
I used the All In One SEO Pack Plugin as a starting point for the Title Element override and Related Keyphrases and All In One calls the Title Element the Title Tag, so for backwards compatibility I called it the Title Tag (bugs me, should be Title Element).
I’ll call it the Stallion Title Tag for the rest of the comment
Stallion looks for the Stallion Title Tag first, if not present uses the WordPress Post Title for between
<title>keywords</title>What to add to these two fields really does depend on the site and content.
In a perfect world the WordPress post title will be the perfect title element, but sometimes you want a long descriptive post title that’s a bit long for a title element or even a not so good readable non-SEO title on the page and an SEO’d title element which is where the Stallion Title Tag and the four Stallion Related Keywords are useful.
Take this post http://www.stallion-theme.com/stallion-all-in-one-seo-plugin
WordPress Post Title : Stallion All In One SEO Plugin
Stallion Title Tag: Stallion All In One SEO WordPress Plugin
There’s not much difference between these two, it’s basically to mix it up a bit and wanted WordPress in the title element hence the Stallion Title Tag. Could have added WordPress to the post title instead, but in this case was using the WordPress post title as a shorter derivative SERP so not all internal link anchor text will use the same anchor text.
Stallion Related Keyphrases
Stallion All In One WordPress SEO
All In One SEO Pack Plugin
WordPress All In One SEO Pack
Stallion All In One SEO Pack
Depending on Stallion and widget settings the above keyword phrases will be used as anchor text and other parts of a post. It basically mixes things up, rather than having all links and all template based SEO using the same phrase.
When using the Stallion Title Tag remember it’s the title that will be used for the title element, so it’s the most important title of them all, if you don’t add a Stallion Title Tag the WordPress Post Title will be used as the title element so that would make it the most important. The keyphrases are to mix up the internal links etc.. to that page.
I used to advise go for the perfect title element, so if you have a page on “WordPress Themes” the best title element is “WordPress Themes”, but there’s so much stuff online now unless you have a LOT of link benefit to spend on a hard SERP it’s easier to target longtail SERPs. Basically be less specific and target easier SERPs, better to have some traffic from easier longtail SERPs than none from hard SERPs.
When I first got into SEO I was ranking high for one word searches like Lingerie, but even then it took a LOT of backlinks. There’s so many sites like Wikipedia that can dominate a lot of one word SERPs due to the sheer power of their backlinks it can be argued it’s a waste of link benefit to try for hard single keyword and double keyword SERPs.
So what you do depends on how much link benefit you have access to, not a lot, go for longtail SERPs. I have quiet a bit of link benefit, but to gain a SERP like Lingerie today I’d have to use it all, so I go for longtail SERPs: basically easier to gain 100 SERPs with 10 visitors each a month than one SERP with a 1,000 visitors a month AND you are less likely to loose all your longtail traffic in one Google algorithm update.
In the next Stallion update the Stallion Title Tags and Stallion Related Keyphrases will be even more important. Google only counts the anchor text of the first link to a page from a page, so if you have a page with two links to the same page with different anchor text only the first anchor text (code wise) counts.
Example, two links to this site’s home page, the anchor text of both of these will be ignored since there’s already links to home higher in the code. Do a Google search for the second anchor text in a weeks time, this page won’t show as a result.
Stallion All In One WordPress SEO Theme
StallionHomeZZZ
There’s a way around this using a different link format
StallionHomeYYY
The above anchor text should be indexed in the short term, which will confirm it counts: remember Google isn’t perfect, sometimes they screw up, I keep getting anomalous SEO test results on nofollow links anchor text.
In the next Stallion update (probably get on it in the New Year, not in a rush) this format will be an advanced SEO option through out Stallion, will work with almost all link types like the Stallion widgets. Going to add a lot of internal links that will have different anchor text and it will count towards SERPs. Will change the way Stallion builds internal anchor text, I worry Google isn’t counting the anchor text of internal links as much as they should when all the links have the same anchor text (hence the future update).
David
Stallion SEO WordPress Theme : Meta Tags and Custom Title Element
Percentage of exact keyword phases (site wide) for popular searches - high is bad - SEO theory
Keyword varriation increases natural relevance – I believe that onsite or offsite keywords (titles are links remember) – However, if you go higher in the percentage of exact keyword phrase matches for your whole site, this is bad. If you are low with tangendental flirting on the same theme but not exact matches this is good.
I think Google has two ideas in their formula, one is yes matches are good (relavance), the second being if the site as a whole has too many pages or post written with exact matches for popular searches (or maybe simply too concise title) in the title (percentage wise) this way it sends a flag you are trying to game the system. The ideas are diametrically opposed on one hand but as a whole it works well for them.
My idea (I could very wrong) is not just repetitive but exact keyword matches are bad. That is if you target the phrase “WordPress SEO” This would not be your title (which is link, not because it is not relavant but, it is too exact. I rately see exact keyword matches rank any more as well as phases.
Further I think Google scans a site as a whole and gives it a percentage rank,(maybe I am wrong on this) and if the site is composed of short titles with exact keyword matches on popular searches (like eHow the poster child of Panda) than you get a penalty. It tries to use LSI and natural people writing for the good bucket.
If 50% of your site is short titles with exact matches you are not going to rank as high.
This is a different idea than Long-tail because spammers try to rank for 2 to 3 word phases, not 5 to 7 word phrases. So I have a theory even though on the relancy side good will rank a page high if it is short and dense in the title, it will rank the site with a dampening factor if too many are short titles.
Varrying keywords in links (internal and external) as well as onsite things like H tags in your related post etc keyword phrases is important for SEO because it helps the broad algorythm concept of relevance without being spammy or stuffing.
I know I know these things, but on my sites I have not had time to revant, hence, I believe Google is looking at these sites as more cookie cutter (not good) or keyword repeititve. It is about really using your theme to leverage relevance which in a sense liberates me to simply write in a natural style.
I am using thesaurus.com to help stimulate creativity about different ways to express myself.
Therefore I have a lot of work to do on my sites which means going back and making it more iteresting and natural and using the tools you have given us to make this easier from a structural side.
Stallion SEO WordPress Theme : Meta Tags and Custom Title Element
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